Citizen Relationship Management

Apparently, the government in Japan is promoting the use of Social Networking Services (SNS) as they are hoping to take advantage of this for consultation and during a crisis like a disaster. As I will take a look at the attempts in my case studies of Yatsushiro-city, Kumamoto prefecture and Nagaoka-city, Niigata prefecture I will keep you updated in the upcoming weeks.

Let’s take a look at one of the big social networking platforms in Japan the meantime. Its called Mixi and has some of the following features:
- Invitation only
- It includes a sort of diary or blog which can be shared only with the people directly connected.
- Users review goods and services
- Miximusic / iTunes integration
- You can see who visited your profile
- Anonymous profiles mostly.
- Groups. Mixi has up to a million groups that users have created
- Heavily mobile-based / friendly. Japanese people spend a lot of time commuting on the train so there is plenty of time to take advantage of the 3G network and advanced phone features like chat, mms or GPS.

I begin to wonder when we will move into the mobile SNS world. Imagine when vast ammounts people start tagging their environment with the integrated GPS or connect with their direct or in case of dating, interested “peers”. This will also allow for new types of government citizen interactions with regard to disasters and everyday management.

This entry was posted on Freitag, Oktober 6th, 2006 at 00:06 and is filed under Internet, Social Networks, Citizen, Citizen Relationship Management, Inovations in Government, CiRM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.