aSmallWorld.net (asw.com): Teaching Case (A) Released

Yesterday, our teaching case on aSmallWorld.net was released. It is publicly available on the PNG working paper series site.

The case addresses several issues from the social network and online social networking literature. The case’s objective is to help students understand how existing offline social ties and interpersonal relationships can be transformed into a powerful online social network/online community which is attractive from several perspectives, such as social networking, online advertising, and entrepreneurial activity.

Alexander Schellong and Thomas Langenberg have jointly developed the case in close collaboration with the Program on Networked Governance as well as the support of Erik Wachtmeister, the CEO of aSmallWorld.net, and Louise Wachtmeister, Marketing Director and Co-Founder of aSmallWorld.

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