Government Social Software - SNS in Japan Part II: Nagaoka City
Samstag, Januar 6th, 2007The following describes my findings from Nagaoka city. Follow the highlighted area to read the first part about on government social software in Yatsushiro.
Nagaoka is a city located in the center of Niigata prefecture spanning from the northern coast inland of Japan’s main island Honshu. Just like Yatsushiro, Nagaoka merged with a couple of surrounding cities and towns between April 2005 and January 2006 increasing its population by approximately 100.000. Nagaoka was completely destroyed during Second World War and always had to cope with some form of disaster (earthquakes, snow, flood). This fact left its distinctive mark on the now roughly 283.000 people living in Nagaoka and is a reason why the Phoenix was chosen as a symbol of the city. The recovery of the Chuuetsu earthquake (More on the geophysics) in October 2004 is still taking place in some mountainous areas. The community is said to be better connected in those rural areas than in the city. According to city officials internet penetration is now at 60%. During the earthquake the internet and basic mobile messaging were the only communication channels working.
Before Nagaoka introduced the local SNS platform, it had a web bulletin board besides its official city website. Citizens showed the same frustration with the language and inappropriate behavior of some users which led many to abandon the platform. The city’s local SNS called “Ococo Nagaoka” was introduced in mid December 2005. As it is based on “Open Gorotto” I will not go into detail about its functionality. By now (December 2006) there are 600 registered users compared to 300 at the end of the MIC test phase in February. Only a few forums around casual topics like food eco-tourism can be considered active. The local SNS was marketed through publications in city newspapers, banners and section on the city website. In contrast, Mixi has 2000 members just for Nagaoka.
The process that ultimately led to the Nagaoka local SNS started in 2004. Soiga, an NPO, originally founded for environmental activities in April 2004 used a blogs and RSS to inform the public when the region first experienced a severe flood in April and earthquake in October. They provided faster information than government which received wide media attention, especially when they took over communication after Nakanashima government was operational ineffective through flooding. The NPO tried to convince government officials later that year to start an official government blog but their idea was rejected because nobody saw any need or importance in it. Thereafter, the head of the NPO was asked by MIC to join a newly formed working group on local SNS. (Furthere information in Japanese) The group consisted of academics, members from MIC and members of local administrators among them Mr. Kobayashi. They formed two groups to cover the theoretical and implementation/system aspects. First, they all looked at Mixi and Gree as the majority of them had never heard of SNS or used it before. To get the funds, the official project goal was officially about improving civic participation in Nagaoka and Tokyo’s Chiyoda Ward. Although they could not think of a different kind of use, improved information sharing in disasters was a secondary object. MIC covered the costs (¥ 1,500.000) for the local SNS pilot phase whereas the NPO was asked to manage it and work together with local government. Running costs are at around ¥ 30,000 per month.
When Nagaoka’s local SNS started, many sections except for information policy did not understand the SNS concept and why Nagaoka was chosen. In fact, of those interviewed, many admit that they are still wondering what SNS is all about, why they should put their information online and how it could be further utilized for government. Many immediately joined Mixi to get a feeling for SNS. Perceptions of local SNS vary. The dominating view is that local SNS provides a convenient location for communication and information sharing for citizens and government. In the past neighbourhood associations (NA) were the link between government and citizens. However, most leaders and people in the NA are now very old and lack knowledge or interest in the use of IT. Some interviewees think it could complete or add value to real-life relationships. People could help each other more by learning more about each other, what they could do for the community and as a result rely less on government. One mentions a group that started discussing how to have a nicer city and improve economic growth which members first got to each other through the local and later offline. A member of the disaster section adds that it is strengthening the community by building broad networks between the newly merged cities. Sceptics think that there are more dominating means of communication like mobile phones. A council member who uses multiple blogs and the SNS, thinks that the level of impact on the community of the local SNS is very low. To stress this point he compares his networks on Mixi (112 contacts) and the local SNS (12 contacts). In general though, SNS helped the council member to interact with the younger community.
Currently the members of Soiga (Japanese only) are working on an updated version which should be online by early 2007. The biggest change lies in the use of the Google Maps API. They are as well talking about online advertisement space and how to attract more users to the platform. Significant changes to “Open Gorotto” can only be introduced if they are implemented by Mr. Kobayashi or someone with his skills.
