Archive for the ‘Citizen Relationship Management’ Category

Government Social Software - SNS in Japan Part II: Nagaoka City

Samstag, Januar 6th, 2007

The following describes my findings from Nagaoka city. Follow the highlighted area to read the first part about on government social software in Yatsushiro.

Nagaoka is a city located in the center of Niigata prefecture spanning from the northern coast inland of Japan’s main island Honshu. Just like Yatsushiro, Nagaoka merged with a couple of surrounding cities and towns between April 2005 and January 2006 increasing its population by approximately 100.000. Nagaoka was completely destroyed during Second World War and always had to cope with some form of disaster (earthquakes, snow, flood). This fact left its distinctive mark on the now roughly 283.000 people living in Nagaoka and is a reason why the Phoenix was chosen as a symbol of the city. The recovery of the Chuuetsu earthquake (More on the geophysics) in October 2004 is still taking place in some mountainous areas. The community is said to be better connected in those rural areas than in the city. According to city officials internet penetration is now at 60%. During the earthquake the internet and basic mobile messaging were the only communication channels working.

Before Nagaoka introduced the local SNS platform, it had a web bulletin board besides its official city website. Citizens showed the same frustration with the language and inappropriate behavior of some users which led many to abandon the platform. The city’s local SNS called “Ococo Nagaoka” was introduced in mid December 2005. As it is based on “Open Gorotto” I will not go into detail about its functionality. By now (December 2006) there are 600 registered users compared to 300 at the end of the MIC test phase in February. Only a few forums around casual topics like food eco-tourism can be considered active. The local SNS was marketed through publications in city newspapers, banners and section on the city website. In contrast, Mixi has 2000 members just for Nagaoka.

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The process that ultimately led to the Nagaoka local SNS started in 2004. Soiga, an NPO, originally founded for environmental activities in April 2004 used a blogs and RSS to inform the public when the region first experienced a severe flood in April and earthquake in October. They provided faster information than government which received wide media attention, especially when they took over communication after Nakanashima government was operational ineffective through flooding. The NPO tried to convince government officials later that year to start an official government blog but their idea was rejected because nobody saw any need or importance in it. Thereafter, the head of the NPO was asked by MIC to join a newly formed working group on local SNS. (Furthere information in Japanese) The group consisted of academics, members from MIC and members of local administrators among them Mr. Kobayashi. They formed two groups to cover the theoretical and implementation/system aspects. First, they all looked at Mixi and Gree as the majority of them had never heard of SNS or used it before. To get the funds, the official project goal was officially about improving civic participation in Nagaoka and Tokyo’s Chiyoda Ward. Although they could not think of a different kind of use, improved information sharing in disasters was a secondary object. MIC covered the costs (¥ 1,500.000) for the local SNS pilot phase whereas the NPO was asked to manage it and work together with local government. Running costs are at around ¥ 30,000 per month.

When Nagaoka’s local SNS started, many sections except for information policy did not understand the SNS concept and why Nagaoka was chosen. In fact, of those interviewed, many admit that they are still wondering what SNS is all about, why they should put their information online and how it could be further utilized for government. Many immediately joined Mixi to get a feeling for SNS. Perceptions of local SNS vary. The dominating view is that local SNS provides a convenient location for communication and information sharing for citizens and government. In the past neighbourhood associations (NA) were the link between government and citizens. However, most leaders and people in the NA are now very old and lack knowledge or interest in the use of IT. Some interviewees think it could complete or add value to real-life relationships. People could help each other more by learning more about each other, what they could do for the community and as a result rely less on government. One mentions a group that started discussing how to have a nicer city and improve economic growth which members first got to each other through the local and later offline. A member of the disaster section adds that it is strengthening the community by building broad networks between the newly merged cities. Sceptics think that there are more dominating means of communication like mobile phones. A council member who uses multiple blogs and the SNS, thinks that the level of impact on the community of the local SNS is very low. To stress this point he compares his networks on Mixi (112 contacts) and the local SNS (12 contacts). In general though, SNS helped the council member to interact with the younger community.

Currently the members of Soiga (Japanese only) are working on an updated version which should be online by early 2007. The biggest change lies in the use of the Google Maps API. They are as well talking about online advertisement space and how to attract more users to the platform. Significant changes to “Open Gorotto” can only be introduced if they are implemented by Mr. Kobayashi or someone with his skills.

Germany announces 311 solution: einheitliche Behördenrufnummer 115 (Bürgertelefon D-115)

Dienstag, Dezember 26th, 2006

Citizen Relationship Management - at least the contact center aspect of it, has made its way to Europe. The other day I have been in touch with somebody from Sweden which is looking into the matter. Dutch ministries also showed some interest. Apparently, the same is true for Germany. Shortly before christmas Angela Merkel, the German chancelor, announced the “Behoerdennotruf” (could be translated public agency emergency number) while participating in the “1st National IT Summit” between government and IT industry representatives. The N-11 type contact center would be available through the unified number 115 and available 24/7/365, probably realized by 2009/10. It is supposed to be modelled after New York’s 311 solution. The results of a first survey among citizens showed mixed to negative opinions towards the initative. I think the term coined for the initiative is misleading for many people after reviewing some of the discussions on blogs and boards.

A feasibility study is planned to start in March 2007 by the ISPRAT institute, a collaboration between industry and academia (Hertie School of Governance, Frauenhofer, WHU). The institute was founded by Harald Lemke, CIO of the Germany’s federal state Hesse. Industry members include Cisco Systems, CSC, Deutsche Telekom AG, Fujitsu-Siemens-Computer, HP, IBM, McKinsey & Company, Microsoft and SAP. You can find the research proposal here (Unfortunately in German only).

Government Social Software - SNS in Japan Part I: Yatsushiro City

Mittwoch, Dezember 6th, 2006

As I wrote in an earlier entry I am currently in Japan doing research in 2 areas. First, I look at local SNS (social software) and how this could be useful for disaster management. Second, I will do another case study for my research on Citizen Relationship Management.

Yatsushiro is the second largest city of the Kumamoto prefecture and is centrally located about 40 km from the Kyushu west coast, the southernmost of the four Japanese islands. As part of the eGovernment efforts in 2002/03 the city started “Gorotto Yatchiro”. It offered a bulletin board, calendar, link posting and email form functionality. However, it never got quite of the ground with a final community size of 600, 40 truly active users and 10.000 page views per month. Usage decreased over time and since membership offered anonymity some members did not stick to accepted conventions of online behaviour. As for Japanese culture, this keeps a lot of people critical of such initiatives paired with general mistrust in government and public administration in Japan. More than 900 local governments around Japan had set up citizens’ virtual conference rooms by 2004 as part of their eParticipation efforts. Though, most of these projects met the same fate as the one in Yatsushiro city.

Meet Mr. Takao Kobayashi who had/ still has the biggest influence on local government social networking services in Japan with his ideas and “Open Gorotto” platform which is available free as openSource software (click the above link to download the latest version).

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In response to the decline of the bulletin board and inspired by bigger and popular social networking platforms such as Mixi, Mr. Takao Kobayashi, a young member of the Yatsushiro IT department, decided to design and program a new version of Gorotto in 2004. Interestingly, he was neither ordered to do so nor did he ask for permission. Within three months the first version of the “Open-Gorotto” SNS using openSource software as Free BSD, PostgreSQL, and PHP was developed. Except being inspired by existing social networking platforms no additional surveys on user needs were conducted. As the platform is hosted on government servers and development was done in work and free-time costs can be considered insignificant. Up to this day there is no additional budget set aside or significant recognition of political or administrative leadership except that that there is no interference.

Mr. Kobayashi mentions four points that motivated him to create the SNS platform: First, citizens are much better at sharing government information, so each citizen’s network serves as a multiplier. Second, the platform helps the community to grow stronger, meaning that people who share mutual interests can get together in a pleasant atmosphere. Third, the platform presents general and government information in a different way. Finally, administrators can interact and learn from citizens. Disaster is missing here but was picked up by the Ministry of Internal Affairs and Communications (MIC) as a goal. MIC conducted empirical testing of SNS communities in the City of Nagaoka which will be described in LINK and in Tokyo’s Chiyoda Ward in early 2006.

The SNS platform exists parallel toYatsushiro city’s website which links to the former. “Gorotto Yatchiro” functionality includes a blog, networking, personal profile, picture/media library, calendar and newsgroups (see picture below). Its uniqueness compared to sites like Mixi, Gree, MySpace or Xing lies in additional features as GIS/Google maps mash-up, a fire alert or open architecture with allows for integration of other features. Besides that the platform is mobile friendly. Although everybody can use the platform registered users can invite contacts. In order to prevent a development similar to the bulletin board “Open Gorotto” includes the “Alien” or “Grey Person” feature. This automatically scans for swearwords and the like and also sends a quick note to the administrator (Mr. Kobayashi) and another person supporting him with this task.

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Since the new version was made available online by end of 2004, member expansion was left to invitations of users only. Mr. Kobayashi thinks that this allows for a healthier online community and avoids the objections citizens might have towards government although it is much slower. Advertising was only done through links on the city website, flyers and ads in the city magazine. Additional public attention came through press articles first in the regional and later in national press which is visible in higher website traffic after key interviews. By now the platform has around 2800 members with 70% being from Yatsushiro. Average age of members is 39 with males tending to be more active than females (ratio: 7:3). 400 users can be counted as truly active in terms of their blog, commenting or in forum behavior. The most used features are the diary followed by the internal email system and forums. 400 users have also subscribed the RSS feature. Smaller forums are managed by citizens; bigger ones are managed by the admins. 100 members of the community belong to the local administration or politics. When asked, Government officials see the local SNS mostly as another communication channel. They are still thinking about further use, especially with regard to disaster though.

Mr. Kobayashi is currently promoting the idea of having local interconnected SNS in all of Japan’s municipalities that also mirror each other in case of a failure/disruption like a disaster. Modifications of “Open Gorotto” are already used by other local SNS throughout Japan. However, many times Mixi is able to attract more people from the same area as the local SNS. This relates very much to questions raised by Ines Mergel regarding individual social networking platform online behavior.

In any case, the actions of Mr. Kobayashi are unique. It is proof of an individual’s impact on a smaller and ultimately broader scale. I could not find similar projects of government SNS in the world with regard to eDemocracy or disaster management. Hence, “Open Gorotto” is an innovation for local government worthwhile spending more time thinking about.

Social Networking Services and disaster management in Japan

Freitag, Oktober 6th, 2006

Apparently, the government in Japan is promoting the use of Social Networking Services (SNS) as they are hoping to take advantage of this for consultation and during a crisis like a disaster. As I will take a look at the attempts in my case studies of Yatsushiro-city, Kumamoto prefecture and Nagaoka-city, Niigata prefecture I will keep you updated in the upcoming weeks.

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Let’s take a look at one of the big social networking platforms in Japan the meantime. Its called Mixi and has some of the following features:
- Invitation only
- It includes a sort of diary or blog which can be shared only with the people directly connected.
- Users review goods and services
- Miximusic / iTunes integration
- You can see who visited your profile
- Anonymous profiles mostly.
- Groups. Mixi has up to a million groups that users have created
- Heavily mobile-based / friendly. Japanese people spend a lot of time commuting on the train so there is plenty of time to take advantage of the 3G network and advanced phone features like chat, mms or GPS.

I begin to wonder when we will move into the mobile SNS world. Imagine when vast ammounts people start tagging their environment with the integrated GPS or connect with their direct or in case of dating, interested “peers”. This will also allow for new types of government citizen interactions with regard to disasters and everyday management.